Is Customer Loyalty Possible With Today’s Fuel Customer?
Fuel dealers look for ways to bolster customer retention Let’s face it, your customers are spoiled. And not just when it comes to buying fuel. Whether shopping for clothes or looking for a new bank, consumers have endless choices literally at their fingertips. It has never been easier to find an alternative to anyone we […]
Customer Acquisition Cost. Measure It Then Reduce It.
Gains and losses. The lifeblood and barometer for every fuel business. Embedded within the simple pluses and minuses is a treasure trove of critical information that speaks directly to the health of your business. Are you growing? Contracting? Is your brand strong? Are your prices optimal? Is your marketing strategy working? Does your team effectively […]
The Fuel Customer You Don’t Know
Imagine the world we were living in just a decade ago. Facebook was still competing with MySpace (who?), Amazon was selling books, and the first iPhone had just been released. As consumers, the way we shopped for products and services was dramatically different from the way we do it today. We still visited the mall, […]
Evolution of E-Commerce in the Downstream Fuel Industry
E-commerce has impacted the downstream fuel industry in a big way. Fuel customers expect more now than they ever have before and there behavior is constantly evolving. Customers expect their fuel dealers to know them. They expect dealers to be interactive. They expect the e-commerce to be what they are used to — they want […]
10 Ways to Make the Most Out of The 2019 NPGA Expo
For Both Attendees and Exhibitors The NPGA Southeastern Convention and International Propane Expo is the propane industry’s largest convention event, and with it comes a load of opportunity. The event hosts more than 3,000 members of the propane industry from marketers to suppliers, from the U.S. and beyond. There is a lot that any exhibitor […]
Online Ordering For Propane Dealers: Why To Sell Online
Selling Propane Online in a New Landscape Times have changed… Think back to 10 years ago. 2009 was a different world. Millennials were just 10 years old, MySpace was still being used, and the iPhone was just coming out. It seems as though the world was in an entirely different century just 10 years ago. […]
Email Marketing For Heating Oil & Propane – A Definitive Guide
Heating oil and propane businesses are in need of a game-changing solution. As technology keeps evolving, customers are demanding more. An engaging, personalized online user experience is now mandatory for sustainable success. To offer the superior customer experience that outclasses the competition, heating oil and propane businesses need resources to easily acquire, convert, nurture and […]
How Fuel Dealers Can Create Hope For The Future
Are we part of the unlucky generation? Or is there a way forward? It’s inspiring when a single moment can capture a long-standing, complex situation and make it instantly clear. In the span of a few minutes, everything comes into focus. All the important elements are distilled down to the most relevant. It is from […]