Resources

You Have The Power To Make The Weather “Colder“

Join us for a ground breaking 45 minute session that will provide needed insight about how to grow gallons despite misbehaving warm winters. Temperature is only one variable in the fuel profitability equation and likely not the most important. Yet dealers obsess about it and often BET on it… something known in financial circles as […]

Are You Ignoring Half of Your Potential Customers?

Industry data shows that half of the fuel oil demand is now bought On Demand. While the traditional Full Service offering remains an important part of our industry’s value proposition, a growing number of consumers are choosing other methods to purchase their home energy. Why ignore them? With usage and margins becoming harder to preserve, […]

The Evolution of Ecommerce

E-commerce has changed. Customers now expect more. They expect you to know them; they expect you to be interactive; they expect your e-commerce technology to be like Amazon! Some of the topics: Communications must be a two way street Make it customer centric Customer loyalty…just like automatics! Make it simple, make it intuitive, treat them […]

Stop The Pain That Comes With Running a Heating Oil Business

Running a heating oil business is tough! Gallons are down. Competition is up. Expenses are increasing. Margins are being squeezed. And now the season is starting out about 12% warmer than last. What’s your plan for the next heating season? Stop your pain now! Learn how companies have adapted their business, are growing their customers, […]

The Myths and Realities of Selling Fuel Online

What Is E-Commerce Really And Why Is It So Important? Depending on who you speak to, selling fuel online can be the best thing to happen to their business in twenty years or the start of the apocalypse! The quotes vary from “e-commerce improved my volume and profits by 30%” to “the last thing I […]

The End Of Will Call And COD – The Emergence Of On-Demand

This informative webinar will teach you about this new category of consumer and how to better manage their growing ranks. Learn how to reach them where they shop, online! Become better educated about available online e-commerce technologies and marketing strategies. Most importantly, learn how to drive down the cost of on-demand customers and the disruption […]

Selling Fuel Online

Actual case studies tell the story. Learn how companies are preserving their full-service customers while adding hundreds of new online customers. If you are frustrated at watching your gallons decline, or your profitability shrink, then this webinar is for you. Grab a cup of coffee and join us for this free fast-paced webinar. It may […]

E-Commerce Fuel Sales – Preserve Full Service Customers and Acquire New Online Customers

Learn how companies are using e-commerce to add new fuel customers, grow their gallons and add to their profits. This webinar is updated continuously with the latest online information, performance metrics, and marketing techniques, plus what it takes to successfully launch and operate an online fuel business. 40 minutes followed by Q&A. Archived Webinar Click […]

E-Commerce & E-Marketing – A Marriage Made in Cyberspace

E-commerce is being used successfully by energy companies to grow their businesses by acquiring new customers, building market share and retain customers, but what does it take to market an e-commerce business? What does it cost? What types of e-marketing works? How do you do it? What’s the ROI? How do you measure the effectiveness? […]