E-commerce is being used successfully by energy companies to grow their businesses by acquiring new customers, building market share and retain customers, but what does it take to market an e-commerce business? What does it cost? What types of e-marketing works? How do you do it? What’s the ROI? How do you measure the effectiveness? Do you also need to do traditional advertising?

Learn the basics of e-marketing and the impact on energy businesses. We’ll demystify this for you and help you understand the acronyms of SEO, SEM, PPC, SMO. 45 minutes followed by Q&A.

Archived Webinar

Click here to watch an archived video of this webinar.